What Shapes the Cost of a Funeral
The cost of a funeral is not a fixed number. It depends on the choices a family makes, whether that is burial or cremation, a full service or something simpler, and which merchandise or personal touches are added. Federal law requires every funeral home to give an itemized price list, so families can select only the goods and services that fit their wishes.
If you are trying to understand what a funeral costs before you ever sit down at a funeral home, you are already doing something many families skip. You are giving yourself room to think clearly instead of deciding everything in the middle of grief.
Knowing the pieces that make up a funeral, and the choices that shift the total, can make that conversation feel a lot less overwhelming when the time comes.
Schumacher-Kish Funeral and Cremation Services has been helping families across the Coulee Region for over 75 years. This article will help you know what comes next.
The Basic Elements That Make Up a Funeral
Federal law, through the FTC's Funeral Rule, requires funeral homes to give families an itemized price list and to disclose that they have the right to select only the goods and services they actually want. No funeral home can require a family to buy a bundled package as a condition of getting any single item.
Most funerals include a mix of the following elements, though not every family needs all of them:
- The professional services of the funeral director and staff, often called the basic services fee, which is the one non-declinable charge and covers the arrangement conference, securing permits, and coordinating with the cemetery or crematory
- Transporting your loved one into our care
- Use of the funeral home's facilities and staff time for a visitation, gathering, or service
- The casket, urn, or other container the family selects
- An outer burial container, if the chosen cemetery requires one for ground burial
- Cash advance items paid on the family's behalf, such as death certificates, obituary notices, or clergy honoraria
Because every item can be selected or declined individually, two families choosing very different services will see very different totals, even at the same funeral home.
The Choices That Shift the Total
Burial and cremation carry different sets of decisions. A burial typically involves a casket, a cemetery plot, and often an outer burial container, since most cemeteries require one to keep the ground from settling over time, even though Wisconsin law itself does not require it. Cremation removes some of those items, though many families still choose a full visitation, memorial service, and personalized services around it.
One detail worth knowing: Schumacher-Kish performs cremation on-site at our own crematory in Onalaska, built in 2012. That means your loved one stays in our care the entire time, rather than being transported to a third-party facility, which can simplify both the timeline and the coordination involved.
Personalization, such as a video tribute, a themed display, or a gathering that reflects a life well lived, is another area where families make very individual choices. None of these additions are required. They are simply available if they matter to your family.
Traditional Funeral or a Memorial Service, What Fits Your Family
A traditional funeral involves your loved one being present for a visitation and a funeral service, followed by burial or cremation. A memorial service, by contrast, is held without the body present and can happen days, weeks, or even months after death, which gives a family more flexibility on timing, venue, and format.
Neither option is more "correct" than the other, and both can be as simple or as personalized as your family wants. Some families choose a traditional service because it fits their beliefs or family history. Others prefer a memorial gathering because it allows out-of-town relatives more time to arrive, or simply because it feels right for the person being honored. Our funeral services can be shaped around either path.
How Pre-Planning Can Ease the Decisions Ahead
Pre-planning lets you document your wishes ahead of time, so the people you love are not left guessing during an already hard moment. It also gives you time to think through choices without the pressure of a deadline.
If you choose to set money aside as part of pre-planning, it helps to know how Wisconsin protects it. Under state law, money paid toward a trust-funded pre-arranged funeral stays in trust, in a separate account in your name at an insured bank or credit union, rather than simply being held by the funeral home. Pre-arranged funerals can also be funded through insurance, and our team will walk you through how each option works.
If you would like a closer look at the pre-planning process, that page covers the decisions in more depth than we can fit here.
Talking Openly With Your Funeral Director
The arrangement conference, the meeting where a family and funeral director work through the details together, is where most of these decisions actually get made. It is not a sales meeting. It is a conversation, and a good funeral director will walk through the price list item by item so nothing is a surprise later.
Our staff also regularly helps families think through Medicaid spend-down questions and Social Security guidance, since both can affect how a family plans and pays for services. And for families honoring a veteran, it is worth knowing that military funeral honors are provided at no cost to the family. Our apprentice funeral director, a U.S. Navy veteran who has supported more than a thousand military funerals, often helps coordinate those details personally.
If you have common questions about the process, or want to understand cremation costs specifically, those pages go deeper into topics this article only touches on. And whenever you are ready to talk it through in person, that conversation is always available to you, without pressure.
Frequently Asked Questions About Funeral Costs in the Coulee Region
How much does a funeral cost in the La Crosse area?
There is no single answer, because the total depends entirely on the choices a family makes. Burial, cremation, the type of gathering, and the merchandise selected all shift the number. Federal law requires every funeral home to give an itemized price list so families can see exactly what each choice adds, and to select only the goods and services they actually want. The best way to get a number specific to your family is a phone call or an arrangement conference.
Is cremation less expensive than a traditional burial?
Cremation generally involves fewer required items than a traditional burial, since there is no outer burial container (vault) or cemetery plot to purchase. But cremation can still include a full visitation, memorial service, and personalization, so the total varies widely based on what a family chooses to add. Because Schumacher-Kish performs cremation on-site at its Onalaska facility, cremation is coordinated entirely in-house rather than sent out to a third party.
What is included in a basic services fee?
The basic services fee is a non-declinable charge every funeral home is permitted to charge, covering the professional services of the funeral director and staff. It typically includes conducting the arrangement conference, securing permits, preparing notices, and coordinating with the cemetery or crematory. It applies no matter which other services or merchandise a family selects, and it must be clearly disclosed on the funeral home's price list.
Do I have to buy a casket or urn from the funeral home?
No. Federal law gives families the right to buy goods and services individually rather than as a bundled package, and funeral homes must accept a casket or urn purchased elsewhere without charging a handling fee. Your funeral director can walk you through the options available on-site as well as what to know if you choose to bring your own.
Can pre-planning help manage the cost of a funeral later?
Pre-planning lets a family document their wishes and, if they choose, set money aside ahead of time so decisions are not made under pressure later. Under Wisconsin law, money paid toward a trust-funded pre-arranged funeral must stay in trust, in a separate account in your name at an insured bank or credit union, rather than being held by the funeral home. Pre-arranged funerals can also be funded through insurance.
Does Medicaid or Social Security help pay for a funeral?
Social Security offers a modest one-time payment to an eligible surviving spouse or child, though it covers only a small portion of most funerals. Wisconsin's Medicaid rules also have specific provisions for pre-need funeral arrangements, which can matter for spend-down planning. Our staff regularly walks families through both, and can point you toward the right agency for the specifics of your situation.
Whenever you are ready, we are here. There is no pressure and no obligation, just people who know how to help. You can reach our team anytime at (608) 782-1252, day or night, 24 hours a day, 7 days a week. And if you would like to see how we support families throughout the region, our La Crosse location page is a good place to start.




